Digital Marketing Leader • Speaker • Adjunct Professor • Intrapreneur • Entrepreneur • Nonprofit Executive
Summary: Kevin blends two decades of Army leadership with deep expertise in modern marketing. Recognized for creating “first-ever” solutions as both an entrepreneur and intrapreneur, he designs data-driven communication strategies that move audiences, guiding projects from nationwide recruiting campaigns to high-impact nonprofit initiatives. This cross-sector track record in military, higher-education, nonprofit, and commercial arenas gives him a rare ability to translate emerging trends into measurable growth for any organization.
Skills: Digital Marketing Strategy • Omnichannel Campaign Management • Social Media Management • Brand Development • Marketing Analytics & KPI Reporting • AI-Enabled Marketing Automation • Public Speaking • Workshop Facilitation • Leadership • Team Development • Strategic Planning • Data-Driven Decision-Making
Speaking Engagements: Public Relations Society of America International Conference • National Association of Government Communicators Communications School • Shriners International Membership & Marketing Conference • U.S. Navy East Coast Mass Communication Specialist Symposium • Military Influencer Conference • Social Media Strategies Summit for Government • University of Florida Alumni Association Volunteer Leadership Conference • Veteran Social Summit
Awards: Earned 40+ military awards and commendations, including three Meritorious Service Medals, the Military Outstanding Volunteer Service Medal, and 2021 Regional Recruiting Manager of the Year. Honored by the University of Florida Alumni Association with the 2024 Inclusive Leadership Award (Industry Achievement) and the 2024-2025 Leader of the Year.
Organizations: Public Relations Society of America • National Association of Government Communicators • Association of National Advertisers • Florida Association ofVeteran Owned Businesses
Education, Certifications and Courses
M.A. - Mass Communication (Social Media), University of Florida
B.A - Management, American Military University
Certifications: Applied Suicide Intervention Skills Training, LivingWorks; Hootsuite Certified Professional
US Army Courses: Basic, Advanced, Senior, and Master Leader Courses; Recruiter, Recruiting Manager, Guidance Counselor, Healthcare Recruiter, and Regional Recruiting Manager Courses
Professional Experience
Strategic Partner, On Brand Services, February 2026 - Present
Serve as an embedded executive partner to steer high-level marketing operations, client acquisition, public sector communications strategies, and specialized corporate training programs.
President, Crowsyn Creative, LLC, July 2024 - Present
Founded and leads Crowsyn Creative LLC, a boutique agency that provides strategy-first marketing consulting, social media management, and personalized client support.
Adjunct Professor, West Virginia University, August 2023 - Present
Selected from over 650 applicants. Leads instruction for “Emerging Media and the Market”, a graduate course part of the Integrated Marketing and Communications program. Develops coursework that discusses incorporation of emerging technologies (such as Artificial Intelligence, Chatbots, Augmented and Virtual Reality, and Metaverse) into marketing strategy.
Talent Acquisition Manager (First Sergeant – E-8), US Army, November 2001 - March 2027
Assigned to US Army Recruiting Command, 2009-2027. Various Roles included Virtual Strategist, Guidance Counselor, Senior Operations Manager, Regional Manager, District Manager, and Social Media Manager.
Lieutenant General Johnny Davis, Commanding General, USAREC, praised Kevin as “undoubtedly one of the organization’s single most influential figures of the past decade.”
The primary SME for virtual recruiting strategy in Army Medical Recruiting during the COVID-19 pandemic, developing and leading nationwide workshops that armed leaders with social-media and remote-engagement tactics to stabilize mission performance amid unprecedented disruptions.
Led the Orlando Medical Recruiting Company (6 offices covering FL/GA/PR) to become the first and only in Army history to rank #1 in the country for three consecutive years, earning commendation from Lieutenant General Raymond Scott Dingle, US Army Surgeon General.
Co-authored USAREC doctrinal publications Medical Recruiting (TP 3-10.5) and Conducting Virtual Recruiting Activities (TP 3-10.4), establishing organizational standards and best practices for social-media marketing, digital strategy, online-presence management, and metrics reporting.
Created the command’s first large-scale virtual recruiting program for 6th Brigade, synchronizing 42 regions across 2 million sq mi in the Western United States, Pacific Islands, and Alaska.
Designed, implemented, and trained a new virtual strategy for 2nd Brigade, aligning 1,000+ social-media accounts across 48 regions in the Southeast and Puerto Rico; introduced unified goals, standardized training courses, collaborative content calendars, and KPI reporting requirements.
Served in the US Army Reserve as Human Resources Sergeant, 2001-2009. Deployed to Kosovo in 2003 and Kuwait in 2004-2005.
Volunteer Roles
Advisory Board Member, Red Star Foundation, January 2025 - Present
Developed branding guide, content strategy, single source of truth, program guide, and press kit to align all internal and external communications
Served as Interim Chief Marketing and Communications Officer from July-December 2025
Founder, University of Florida Association of Military Alumni, April 2023 - Present
Served as President thru June 2025. Serving as Immediate Past President from July 2025 - June 2027.
Conceived and launched the first official military-focused alumni network at the University of Florida, shepherding the organization from initial concept through full charter approval in partnership with the University of Florida Alumni Association.
Recruited and led an 11-member board and executive team, defining governance structures, roles, and succession plans to ensure long-term organizational sustainability.
Built the membership and engagement strategy and campus partnerships. Raised over $15,000 within the first 6 months of official charter and awarded over $5,000 in scholarships in the first year.
Chief Marketing Officer, US Veterans Foundation, July 2015 - January 2018
Scaled omnichannel marketing and brand strategy for a national veterans nonprofit; expanded social community from 5K to 70K followers in under 18 months.
Appointed interim Chief Executive Officer (Apr–Oct 2017) to lead a restructuring to streamline operations, implement new governance bylaws, and position the organization for long-term sustainability.
