Teaching

After more than 20 years of Army service, I developed deep experience designing and delivering training. I’ve taught everyone from small teams to audiences of hundreds at quarterly and annual conferences, and I’ve built a lasting focus on helping others learn and apply new skills.

In 2023, I was selected from over 650 applicants to teach Emerging Media and the Market, a graduate course in West Virginia University’s Integrated Marketing Communications program (DINFOS Cohort). I regularly update course materials and assignments to reflect how emerging technologies (including AI, chatbots, AR/VR, and the metaverse) are shaping modern marketing strategy.

IMC 519: Emerging Media and the Market

This course explores how modern industry uses novel technologies to enhance the integrated marketing communications process. Students examine the creative and ethical issues unique to emerging media.

Course Learning Outcomes:

• Identify the latest forms of emerging media and recognize the role they play in IMC planning.

• Compare and contrast emerging media experiences that organizations are leveraging to build relationships with consumers.

• Analyze the ethical issues involved in using emerging media in marketing communications.

• Demonstrate how marketers are using emerging media to personalize the content experience.

• Define the role of creativity and design in emerging media.